Sales Prospecting – My 2 Cents

So I was doing some light reading and I came across a posting by Brian Carroll (Brian provides some good insight into B2B Lead Generation)

The posting  I read was focused on  a recent poll that Brian conducted of Marketing professionals asking  what causes them the most frustrations when it comes to B2B Lead Generation.  

I recently wrote on one of the topics that the poll results highlighted – the importance of a closed loop feedback process while running an opportunity generation program.  I could not agree more with how critical a feedback process is for both the constant improvement of the quality of opportunities delivered to sales and ultimately the conversion of the opportunities to pipeline revenue

“My 2 Cents”