Sales Prospecting – My 2 Cents

………yummy mush! 

I have found that when we remove the “peel” and take a look at the process that a marketing organization uses as it approaches opportunity generation, we find very good content with a number of things that work well, but a finished product that does not appeal to the sales organization and ultimately feed the success goals of the organization as a whole. 

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A lot of people are tasked with solving problems or managing a process on a daily basis.  The easiest approach to this can be to apply “fixes” or “a process” that you have used in the past to current problems or process creation.

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