As I mentioned the other day, I want to add on to the list that Brian Carroll has on his website for cold calling tips. You can find that article here. Today, I bring you what I would call tip #9 – Respect your prospect’s time! Read the rest of this entry »
I am going to pick up by adding a few tips of my own to Brian Carroll’s list of cold calling tips.
So here goes….. Read the rest of this entry »
Anything “successful” is directed by a process. Look at the human body and the process of blood circulation or look at installing an underground sprinkler system. These are two “things” that work very efficiently and successfully when every step in the process is connected and working together for the end goal they are aimed at achieving.
Creating opportunities that generate forcastable revenue is no different. Read the rest of this entry »
So I was doing some light reading and I came across a posting by Brian Carroll (Brian provides some good insight into B2B Lead Generation)
The posting I read was focused on a recent poll that Brian conducted of Marketing professionals asking what causes them the most frustrations when it comes to B2B Lead Generation. Read the rest of this entry »
………yummy mush!
I have found that when we remove the “peel” and take a look at the process that a marketing organization uses as it approaches opportunity generation, we find very good content with a number of things that work well, but a finished product that does not appeal to the sales organization and ultimately feed the success goals of the organization as a whole.
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